Hollywood EGF Facial

Hollywood EGF (Epidermal Growth Factor) Facial is the name of a beauty product or treatment sold by Georgia Louise, an upmarket New York salon which is so expensive that it refers to itself as an atelier, where celebrities Cate Blanchett and Sandra Bullock (probably among many others - see the "In-the-know Clients" list at the bottom of their About page) received in early 2018. Her quoted statements were discreetly removed from Vogue’s and other websites, but not before spurring a series of “penis facial” headlines. Georgia Louise herself saved articles which can no longer be found on the relevant websites. You can find them easily by a specific search engine search like this.

“	Penis Facial She gives what we call the 'penis facial' and ... there's some enzyme in it, so Sandy refers to it as the 'penis facial'. – Cate Blanchett (VICE)

Blanchett referred to Georgia Louise’s “Hollywood EGF Facial”, which according to Louise’s website involved a serum “derived from the progenitor cells of the human fibroblast taken from Korean newborn baby foreskin”. The prices weren’t advertised online, but Business Insider reported that the treatment was $650USD and had a two-year wait list.

As stated on their website, "Georgia worked extensively with her lab to create a clean, ionizable formula so you can match the results of her professional Hollywood EGF Facial at home." She names this "DIY" product Hollywood EGF Serum, which probably also contains foreskin fibroblasts.