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"Soka Uncobe" is a phrase which means "circumcise and conquer" in siSwati,

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}}</ref> and it is a campaign to implement the "Accelerated Saturation Drive," which is the Swazi government's plan to circumcise 80% of the Swazi male population aged 18-49,

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}}</ref> with HIV prevention as the pretext.

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== Rationale ==

Swaziland is a country where the practice of having multiple concurrent sexual partners is prevalent,<ref>{{REFnews

}}</ref> and the country with the highest HIV prevalence in the world. Swaziland has a very low prevalence of male circumcision,<ref>{{REFnews

}}</ref> and this is has been indicated as one of the "driving factors" behind the high prevalence of HIV,<ref>{{REFnews

}}</ref> although other studies have shown that HIV transmission was more prevalent in the circumcised population than it was in the intact population.<ref>{{REFnews

}}</ref>

== Purpose ==

The goal of Soka Uncobe is to "saturate the male population with circumcision."<ref>{{REFnews

}} </ref> The campaign seeks to make its people view male circumcision as one of several critical HIV prevention choices that men and their partners can make to live healthier lives and save their country.<ref>{{REFnews

}}</ref> The Swaziland Soka Uncobe campaign focuses on encouraging women to encourage their partners to get circumcised, and to support them through their 6-week abstinence period after the procedure.<ref>{{REFnews

}}</ref> It also engages companies to encourage and support their male employees to get circumcised.<ref>{{REFnews

}}</ref>

== Aid from the United States ==

Soka Uncobe is acting under scientific models developed by the U.S. government, which predict that a scale up of circumcision in Swaziland "will prevent approximately 45 percent of new infections between now and 2025." According to the models, By 2025, the number of new infections each year is projected to be "reduced by more than 80 percent compared with what would have happened had no intervention occurred.<ref>{{REFnews

}}</ref>

The plan to circumcise 80% of Swaziland's male population was approved in March or April of 2010 with the support of the US Government.<ref>{{REFnews

}}</ref> Since then, U.S. government personnel have worked to align PEPFAR resources in support of the national plan. The Government of Swaziland asked PEPFAR to support the national male circumcision plan as one of the "five pillars" of the Swaziland - United States PEPFAR Partnership Framework on HIV/AIDS.<ref>{{REFnews

}}</ref>

In March 22, 2011, the U.S. government officially handed over a wide range of materials in support of the USDF’s efforts to combat HIV/AIDS, which included 7 prefabricated medical facilities supporting the Soka Uncobe male circumcision campaign. In all, the materials handed over at the ceremony and those that will be arriving in the future are valued at over E 12.5 million. Representing the United States Government were Charge d’Affaires Craig Cloud, joined by Dr. Anne Thomas of the U.S. Department of the Defense, and in a speech given by Cloud, it was noted that "if the Soka Uncobe campaign is successful in circumcising 152,000 men during 2011, it could prevent 88,000 people from getting infected with HIV and save the government and the people of Swaziland E 4.5 billion in medical treatment costs."<ref>{{REFnews

}}</ref>

== Mixed Message, Plan Backfiring ==

Soka Uncobe has already caused concern, as the message and imagery being used to promote it is sending the wrong message.<ref>{{REFnews

}}</ref> Advertisements promoting the campaign display four women, sending confusing messages, one being that once one was circumcised, they would be able to "conquer" more women. Regarding the logo and the slogan "Soka Uncobe" itself, some have gotten the message that “one has conquered” and would not get HIV and AIDS. The greatest concern is that the message is promoting multiple concurrent partnerships.<ref>{{REFnews

}}</ref>

Solomon Mndzebele, a caregiver under Red Cross, made a personal plea to the ministry of health to remove the advertizements because they were making making his job to promote condom use difficult.<ref>{{REFnews

}}</ref> According to Mndzebele, "When you tell people about condoms they would just tell you that they would circumcise and by then they would have conquered HIV AIDS."