C-Change works with Kenya's government agencies and local and international non-governmental organizations to scale-up mass circumcision programs. The program is funded by U.S. tax dollars.
Male Circumcision Communication Toolkit
C-Change is supporting the Voluntary Medical Male Circumcision Program (VMMC) of the Government of Kenya (GOK) and providing technical support to the National VMMC Taskforce and regional communication sub-committees. The goal is to create demand for VMMC and reinforce the incorrect notion that Male Circumcision reduces risk for men. C-Change developed the Voluntary Medical Male Circumcision Communication Toolkit. Materials in the toolkit include billboards, posters, video, flip charts for circumcision providers, radio spots, faith and business leaders, dialogue cards, and a handbook for community mobilizers. C-Change continues to develop materials for Voluntary Medical Male Circumcision that include tools for coalition building, media outreach, advocacy with policymakers, monitoring and evaluation, and materials for circumcising communities. C-Change is also developing an adaptation guide for material development to facilitate scale-up of circumcision. Critical to the circumcision program is the National Voluntary Medical Male Circumcision Task force. As part of this taskforce, C-Change has developed a wide range of communication messages and materials that promote circumcision. They work to popularize the idea that male circumcision prevents HIV.
Male Circumcision Communication Activities
An alliance of equipped teams circumcised over 25,000 men in western Kenya in November–December 2009. The Government of Kenya aims to circumcise 60% of men in Nyanza Province by 2014. Kenya made this commitment after the World Health Organization (WHO) announced that countries should incorporate male circumcision into national HIV prevention strategies.
C-Change lists it's goals as the following: 
- Family planning and reproductive health
- Malaria prevention
- Male Circumcision
- HIV prevention activities